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Welcome to Adwize

Adwize is a real-time data quality monitoring platform for analytics and marketing technology stacks. It watches your event streams — GA4, GTM, Segment, and more — and alerts you the moment something breaks.

What is Adwize?

Adwize monitors your analytics data streams in real time, catching issues before they reach your reports. Broken tags, missing fields, traffic anomalies, and data quality problems are detected in minutes, not days. When something goes wrong, you get immediate alerts with actionable context, so you can fix issues before they impact your business decisions.

Who is Adwize for?

Adwize is built for teams who rely on accurate analytics data:

  • Marketing analysts who need confidence that campaign tracking is working correctly
  • Data engineers responsible for maintaining reliable data pipelines
  • Analytics leads who want proactive monitoring instead of reactive troubleshooting
  • Product managers who depend on accurate user behavior data for decision-making

What you can do with Adwize

Monitor events in real time

Connect your data sources — Google Tag Manager, Segment, or any system via API — and watch events flow through Adwize. See what's happening across all your analytics sources in one place.

Set up smart rules

Define exactly what matters to your business with threshold, missing-field, and volume rules. Monitor error rates, track missing data points, and detect unusual traffic patterns. Use AI agents to create rules from plain English, audit your GTM setup, debug alerts, and get recommendations for monitoring coverage.

Get actionable alerts

When a rule triggers, you receive alerts grouped by rule with historical context. Alerts include severity levels, timestamps, and the data that triggered them, so you can quickly understand and resolve issues.

Integrate with your tools

Push alerts to Slack, PagerDuty, or any endpoint via webhooks. Use the REST API to programmatically manage rules, query events, and build custom integrations.

How it works

Adwize follows a simple four-step workflow:

  1. Connect — Link your data sources (GTM, Segment, or API) to start streaming events into Adwize
  2. Monitor — Events flow through Adwize in real time, where they're stored and indexed for analysis
  3. Alert — Rules evaluate your events every 15 minutes. When conditions are met, alerts are created and delivered
  4. Resolve — Review alerts, investigate with historical context, and resolve issues. Alerts can be acknowledged, snoozed, or marked resolved

Getting started

New to Adwize? Start here:

  1. Quick Start — Go from zero to your first alert in five minutes
  2. Concepts — Understand sources, events, rules, and alerts
  3. Integrations — Connect your data sources
  4. API Reference — Build custom integrations and automate workflows