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Welcome to Adwize

Adwize connects trusted marketing data, custom models, and trained agents so teams can grow on signals they trust.

This documentation follows what you can do in the app (app.getadwize.com), not internal implementation details.

What you can do in the app

Area In the sidebar What you do
Today Today See what needs attention and what moved
Monitoring Overview, Rules Watch collection health, set rules, work alerts
Insights Simulate, Audiences (Beta) Explore scenarios and work with audiences
Audits Reports Review measurement audit reports
Assistant Chat (every page) Ask in plain language; create rules; investigate
Settings Integrations, Account, Notifications, Workflow Connect sources, configure account and alerts

How the product fits together

Adwize is organized as one connected loop (same language as getadwize.com):

  1. Observe — Connect the tools and data you already use
  2. Resolve — Connect identity and journey signals across sources
  3. Model — Train scores and forecasts for the business problem
  4. Reason — Give specialist agents context, playbooks, and constraints
  5. Act — Review recommendations and prepare governed actions

Details: How Adwize works.

In the product UI you will also see Analytics, Monitoring, Intelligence, and Reasoning as capability areas — Monitoring is fully documented today; Insights covers Intelligence / Reasoning surfaces that are in Beta.

Open source

Part of the foundation is public on GitHub. Use it to inspect, self-host, or extend Adwize:

  • adwize-oss — self-hosted event monitoring, rules, webhooks, CLI, and MCP
  • adwize-audit — audit a site’s GA4/GTM setup from the outside (no Google account required)

Start here: Open source overview.

Start here

  1. Quick Start — first monitoring path in the hosted app
  2. How Adwize works — Observe → Act mapped to app screens
  3. In the app: Monitoring — Overview, Rules, alerts
  4. In the app: Insights — Simulate and Audiences (Beta)
  5. Open source — run the public tools yourself